With meticulous precision, every fishing lure made by Rapala swims with perfection right out of the box. Since 1936, each and every lure made lives up to this promise. Hand-tuned and tank-tested, anglers the world over count on Rapala lures for consistent success. This unwavering dedication to quality is the reason why Rapala makes 20 million lures a year, sold in over 140 countries around the world. It's the reason why more world record fish have been caught on a Rapala than any other brand. Simply put, Rapala fishing lures make better fishermen.